In 2018, the project was moved to in-house agency upd8. Starting in 2016, Kizuna AI was originally managed directly by Activ8, the company that created her, under the name Project A.I. She has become a popular virtual celebrity worldwide. She has also appeared on television shows and has starred in commercials not limiting herself to YouTube, to the point of appearing in mid- Shibuya. Kizuna has performed at various anime conventions, at virtual concerts, and has also worked with many game companies. Because Kizuna primarily communicates in Japanese, fans contributed translations for her videos, and there were entire unofficial communities built around these translators, filling the void of an official English community until 2020 when official subtitles began to be done. Kizuna's video content is similar to many other YouTubers, consisting primarily of discussions, Q&A videos, and more traditional 'Let's Play' videos, although in years later, she also began to livestream at least one time per week. Īlthough the first channel to use a CG avatar for vlogging purposes on YouTube was the channel of English-Japanese Ami Yamato, who debuted her first video in 2011, Kizuna is the world's first virtual YouTuber with the characteristics as we know today, much like the one who coined the term Virtual YouTuber. After a live concert held on 24 February 2022, she went on indefinite hiatus. A second channel, 'A.I.Games', was opened in March 2017 for gaming content, and a third, 'A.I.Channel China', opened in June 2019 for a Chinese audience.

Kizuna AI posted her first YouTube video on her 'A.I.Channel' on 29 November 2016. From her debut in 2016 until 2021, she was the most subscribed VTuber on Youtube, with more than 4 million subscribers across three YouTube channels, 1 million subscribers on Chinese video platform Bilibili. Kizuna AI ( Japanese: キズナアイ, Hepburn: Kizuna Ai ) is a Japanese virtual YouTuber (VTuber) currently part of Kizuna AI Inc., a subsidiary of digital entertainment company Activ8.

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